Naked

Ruby machine

Barcode 5022313000718

Scanned 15 times by Nomi users

Yes — Ruby machine is ultra-processed.

Classified as ultra-processed because the ingredient list includes natural flavourings, which are industrially produced flavour additives according to NOVA-style criteria, even though the base is mostly juices and purees.

Ingredients

1 ultra-processed marker

OK

apple juice from concentrate (58%)
OK

apple puree
OK

banana puree
OK

strawberry puree (5%)
OK

pomegranate (3%)
OK

raspberry puree (1.6%)
OK

sour cherry (1.6%)
OK

extracts (carrot, safflower, apple)
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

vitamins c
OK

e
OK

vitamin b6

A water-soluble vitamin (pyridoxine) involved in amino acid metabolism and neurotransmitter synthesis.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.

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Common questions about Ruby machine

Is Ruby machine ultra-processed?

Yes — Ruby machine by Naked is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes natural flavourings, which are industrially produced flavour additives according to NOVA-style criteria, even though the base is mostly juices and purees.

Which ingredients in Ruby machine are ultra-processed?

Nomi flags one ingredient in Ruby machine as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.