Yes — Rainbow Machine is ultra-processed.
Classified as UPF because the ingredient list includes 'natural flavourings', which are industrially produced flavor additives according to NOVA criteria, even though the base is fruit juices and purees. Added vitamins (C, E, B6, thiamin, riboflavin) are acceptable and do not affect UPF status, but the presence of flavorings does.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Bio gyömbér shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Ginger Turmeric Shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
Strawberries & Bananas
Innocent
Not UPF
Smooth Orange with no Bits
Tropicana
Not UPF
Belvoir Farms Raspberry & Lemon Cordial
Belvoir
Not UPF
Evian 75cl PET
Evian
Not UPF
Apfelsaft aus Apfelsaftkonzentrat
Naturis
Not UPF
Yes — Rainbow Machine by Naked is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the ingredient list includes 'natural flavourings', which are industrially produced flavor additives according to NOVA criteria, even though the base is fruit juices and purees. Added vitamins (C, E, B6, thiamin, riboflavin) are acceptable and do not affect UPF status, but the presence of flavorings does.
Nomi flags one ingredient in Rainbow Machine as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.