Yes — Curiosity Cola is ultra-processed.
Ultra-processed: best enjoyed occasionally, not as an everyday drink.
Curiosity Cola is ultra-processed because it contains glucose syrup, an industrially extracted refined sugar; E150d (caramel colouring), an industrial additive; E338 (phosphoric acid), an industrial additive; and stevia, an artificial or intensely processed sweetener. These ingredients meet the criteria for ultra-processing. Fermented ginger root, pear juice concentrate, yeast, caffeine, and carbonated water do not independently change the classification.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Instant Coffee Gold
Bellarom, Lidl, Lidl Bellarom
Not UPF
GOLD BLEND Instant Coffee
Nescafé
Not UPF
Decaff Americano
Nescafé Azera
Not UPF
Raw Greens Virgin Smoothie
Mockingbird
Not UPF
Azera americano
Nescafé
Not UPF
Beet It Organic Beetroot Juice 1 Litre
James White
Not UPF
Azera Americano
Nescafé
Not UPF
Bio gyömbér shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Yes — Curiosity Cola by Fentimans is ultra-processed, so it counts as a UPF (ultra-processed food). Curiosity Cola is ultra-processed because it contains glucose syrup, an industrially extracted refined sugar; E150d (caramel colouring), an industrial additive; E338 (phosphoric acid), an industrial additive; and stevia, an artificial or intensely processed sweetener. These ingredients meet the criteria for ultra-processing. Fermented ginger root, pear juice concentrate, yeast, caffeine, and carbonated water do not independently change the classification.
Nomi flags 4 ingredients in Curiosity Cola as ultra-processed markers: glucose syrup, caramel color (e150d), phosphoric acid, stevia. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.