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Yes — Fruity Favourites Yoghurts is ultra-processed.
The product contains the additive 'natural flavouring/natural flavourings', which is an industrially produced flavouring ingredient. According to NOVA guidance and the provided rules, the presence of such industrial flavourings makes the product ultra-processed (UPF). Other ingredients like organic milk, fruits, sugar, starches, and cultures are not UPF on their own, but the inclusion of natural flavouring means the overall product is classified as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Greek Style Natural Yogurt
Creamfields
Not UPF
Super Thick Kerned Yogurt
Yeo Valley
Not UPF
0% Fat Vanilla Yogurt
Yeo Valley
Not UPF
Onken
natural set yogurt
Not UPF
Super thick organic kerned yogurt
Yeo Valley
Not UPF
Authentic Greek Natural Yogurt 10% Fat
Milbona
Not UPF
Full Fat Greek Style Yogurt
Asda
Not UPF
Greek Style Yogurt
Morrisons
Not UPF
Original Gut-Loving Prebiotic* Yoghurt
Bio & Me
Not UPF
Organic Lemon Curd Yoghurt
Yeo Valley
Not UPF
Yes — Fruity Favourites Yoghurts by Yeo Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains the additive 'natural flavouring/natural flavourings', which is an industrially produced flavouring ingredient. According to NOVA guidance and the provided rules, the presence of such industrial flavourings makes the product ultra-processed (UPF). Other ingredients like organic milk, fruits, sugar, starches, and cultures are not UPF on their own, but the inclusion of natural flavouring means the overall product is classified as UPF.
Nomi flags 2 ingredients in Fruity Favourites Yoghurts as ultra-processed markers: natural flavouring, natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Lemon Curd Yoghurt by Yeo Valley, Bonne Maman Yoghurt Rubarb and Strawberry by Bonne Maman, Lemon curd live yogurt by Yeo Valley Organic. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.