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Yes — Rice crispies multigrain shapes is ultra-processed.
Not a great choice for everyday.
This is an ultra-processed cereal product because it contains natural flavouring, an industrially extracted flavour additive that qualifies as UPF. It also contains corn fibre, caramelised sugar, annatto norbixin colour, and antioxidant additives such as alpha-tocopherol and ascorbyl palmitate, reflecting industrial formulation. The cereal flours, sugar, salt, vitamins, and minerals are not individually sufficient to make it UPF, but the natural flavouring is enough for this classification.
Yes — Rice crispies multigrain shapes by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). This is an ultra-processed cereal product because it contains natural flavouring, an industrially extracted flavour additive that qualifies as UPF. It also contains corn fibre, caramelised sugar, annatto norbixin colour, and antioxidant additives such as alpha-tocopherol and ascorbyl palmitate, reflecting industrial formulation. The cereal flours, sugar, salt, vitamins, and minerals are not individually sufficient to make it UPF, but the natural flavouring is enough for this classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.