Kellogg's

Rice crispies multigrain shapes

Barcode 5050083197840

Scanned 102 times by Nomi users

Yes — Rice crispies multigrain shapes is ultra-processed.

Not a great choice for everyday.

This is an ultra-processed cereal product because it contains natural flavouring, an industrially extracted flavour additive that qualifies as UPF. It also contains corn fibre, caramelised sugar, annatto norbixin colour, and antioxidant additives such as alpha-tocopherol and ascorbyl palmitate, reflecting industrial formulation. The cereal flours, sugar, salt, vitamins, and minerals are not individually sufficient to make it UPF, but the natural flavouring is enough for this classification.

Ingredients

1 ultra-processed marker

OK

uk irl toffee flavour rice
OK

wholegrain oat & maize cereal shapes. ingredients: cereal flours(rice{54%}, oat{28%}, maize{5%})
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

corn fiber

A dietary fibre derived from corn, used as a bulking agent in foods.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

colour(annatto norbixin)
OK

antioxidant (alpha tocopherol, ascorbyl palmitate). vitamins & minerals: calcium carbonate
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin (vitamin b2)

A vitamin used for fortification or nutrition enrichment; a nutrient rather than a separate food item.
OK

vitamin b1(thiamin)
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Common questions about Rice crispies multigrain shapes

Is Rice crispies multigrain shapes ultra-processed?

Yes — Rice crispies multigrain shapes by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). This is an ultra-processed cereal product because it contains natural flavouring, an industrially extracted flavour additive that qualifies as UPF. It also contains corn fibre, caramelised sugar, annatto norbixin colour, and antioxidant additives such as alpha-tocopherol and ascorbyl palmitate, reflecting industrial formulation. The cereal flours, sugar, salt, vitamins, and minerals are not individually sufficient to make it UPF, but the natural flavouring is enough for this classification.

Which ingredients in Rice crispies multigrain shapes are ultra-processed?

Nomi flags one ingredient in Rice crispies multigrain shapes as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Rice crispies multigrain shapes?

Nomi has reviewed similar products that are not ultra-processed, including Rice Snaps by Tesco, Grape-Nuts by Post. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.