Kellogg's, Kellog‘s

Kellogg's Fruit 'n Fibre

Barcode 5050083393891

Scanned 6 times by Nomi users

Yes — Kellogg's Fruit 'n Fibre is ultra-processed.

Not a great choice for everyday, due to industrial flavoring and formulation.

This cereal is classified as ultra-processed because it contains malted barley flavoring (malted barley extract), an industrially processed extract used as a flavor enhancer. The banana preparation also contains added coconut oil, sugar, and flavoring, indicating an industrial formulation. The whole wheat, dried fruit, sugar, salt, vitamins, minerals, and niacin are not the reasons for the classification.

Ingredients

2 ultra-processed markers

OK

whole wheat flour (68%)

Whole wheat flour used as a basic cereal ingredient, constituting 68% of the product.
UPF

dried fruit mix (27%) including raisins, coconut, banana (banana, coconut oil, sugar, flavour), apple, hazelnuts

A mix of dried fruits including added banana components with coconut oil, sugar and flavouring; includes other fruits and nuts.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
OK

salt

A mineral compound used as a seasoning and preservative; is a fundamental food ingredient.
UPF

barley malt flavoring with vitamins and minerals (niacin, b6, b2, b1, folic acid, d, b12) and iron

Barley malt aroma/flavoring possibly with added vitamins/minerals; flavorings and fortified components.

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Kellogg's Fruit 'n Fibre

Is Kellogg's Fruit 'n Fibre ultra-processed?

Yes — Kellogg's Fruit 'n Fibre by Kellogg's, Kellog‘s is ultra-processed, so it counts as a UPF (ultra-processed food). This cereal is classified as ultra-processed because it contains malted barley flavoring (malted barley extract), an industrially processed extract used as a flavor enhancer. The banana preparation also contains added coconut oil, sugar, and flavoring, indicating an industrial formulation. The whole wheat, dried fruit, sugar, salt, vitamins, minerals, and niacin are not the reasons for the classification.

Which ingredients in Kellogg's Fruit 'n Fibre are ultra-processed?

Nomi flags 2 ingredients in Kellogg's Fruit 'n Fibre as ultra-processed markers: dried fruit mix (27%) including raisins, coconut, banana (banana, coconut oil, sugar, flavour), apple, hazelnuts, barley malt flavoring with vitamins and minerals (niacin, b6, b2, b1, folic acid, d, b12) and iron. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.