Yes — Crunchy Nut is ultra-processed.
The product contains malted barley extract (extrait de malt d'orge), which is an industrially processed flavor enhancer and classified as an ultra-processed ingredient according to NOVA. Because any presence of such ingredients makes the whole product ultra-processed, this product is classified as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Yes — Crunchy Nut by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains malted barley extract (extrait de malt d'orge), which is an industrially processed flavor enhancer and classified as an ultra-processed ingredient according to NOVA. Because any presence of such ingredients makes the whole product ultra-processed, this product is classified as UPF.
Nomi has reviewed similar products that are not ultra-processed, including Corn Flakes by M&S. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.