Yes — Nutri-Grain Strawberry Cereal Bars imp is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives, including fructose, humectant (glycerol), dextrose, invert sugar syrup, maltodextrin, modified starch, stabilisers (sodium alginate, methyl cellulose, xanthan gum), emulsifier (soy lecithin), and natural flavourings. These ingredients are characteristic of ultra-processed foods in the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Apple & Raisin Oat Bars
deliciously ella
Not UPF
Peanut Butter Oat Bars
Deliciously Ella
Not UPF
Love, Corn (Sea Salt)
Love Corn
Not UPF
Classic Wholegrain Rice
Worldwide Foods
Not UPF
Wholegrain Basmati & Wild Rice
Tilda
Not UPF
Hazelnut, Pecan & Maple Oat Bars
deliciously ella
Not UPF
Quinoa red & white
Merchant Gourmet
Not UPF
Organic Basmati Rice
Golden Sun
Not UPF
Cacao & Almond Oat Bars
Deliciously Ella
Not UPF
Red and white quinoa
Aldi
Not UPF
Yes — Nutri-Grain Strawberry Cereal Bars imp by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including fructose, humectant (glycerol), dextrose, invert sugar syrup, maltodextrin, modified starch, stabilisers (sodium alginate, methyl cellulose, xanthan gum), emulsifier (soy lecithin), and natural flavourings. These ingredients are characteristic of ultra-processed foods in the NOVA classification.
Nomi flags 5 ingredients in Nutri-Grain Strawberry Cereal Bars imp as ultra-processed markers: glycerol, dextrose, invert sugar syrup, maltodextrin, modified starch. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Apple & Raisin Oat Bars by deliciously ella, Peanut Butter Oat Bars by Deliciously Ella, Apple & Cinnamon Peanut Butter Stuffed Oat Bar by Pip & Nut. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.