Kellogg's

Coco pops

Barcode 5050083545221

Scanned 25 times by Nomi users

Yes — Coco pops is ultra-processed.

Classified as ultra-processed because the ingredients include maltodextrin, barley malt flavouring, and added flavouring/natural flavouring, which are industrial formulations and additives per NOVA criteria.

Ingredients

2 ultra-processed markers

OK

rice

A basic staple grain consumed worldwide, used in a wide range of dishes.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

fat-reduced cocoa powder

Cocoa powder from which most of the fat (cocoa butter) has been removed; used to add cocoa flavor with lower fat content.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

barley malt flavouring
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

natural flavouring. vitamins & minerals: niacin
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin (vitamin b2)

A vitamin used for fortification or nutrition enrichment; a nutrient rather than a separate food item.
OK

thiamin (vitamin b1)

A vitamin used for fortification or nutrition enrichment; a nutrient rather than a separate food item.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Organic Chocolate Stars

Freee

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Coco pops

Is Coco pops ultra-processed?

Yes — Coco pops by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include maltodextrin, barley malt flavouring, and added flavouring/natural flavouring, which are industrial formulations and additives per NOVA criteria.

Which ingredients in Coco pops are ultra-processed?

Nomi flags 2 ingredients in Coco pops as ultra-processed markers: maltodextrin, flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Coco pops?

Nomi has reviewed similar products that are not ultra-processed, including Choco hoops by Marks & Spencer, M&S, Organic Chocolate Stars by Freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.