Yes — Crunchy Nut Granola Fruit Nut imp is ultra-processed.
Classified as ultra-processed because the ingredient list contains palm oil (a highly refined industrial oil) and barley malt extract (an industrially processed flavoring/sweetener). These qualify as ultra-processed ingredients under the NOVA framework, so the whole product is considered UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Yes — Crunchy Nut Granola Fruit Nut imp by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list contains palm oil (a highly refined industrial oil) and barley malt extract (an industrially processed flavoring/sweetener). These qualify as ultra-processed ingredients under the NOVA framework, so the whole product is considered UPF.
Nomi has reviewed similar products that are not ultra-processed, including Granola Nuts & Seeds by Lizi's, Low Sugar Granola Original by Crownfield, Super Berry Granola by Deluxe. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.