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No — Easy Cook Brown Rice is not ultra-processed.
The product contains a single basic ingredient: brown rice. There are no additives, refined syrups, emulsifiers, flavorings, or other industrial ingredients, so this is not classified as an ultra-processed food under NOVA.
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No — Easy Cook Brown Rice by Tesco is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains a single basic ingredient: brown rice. There are no additives, refined syrups, emulsifiers, flavorings, or other industrial ingredients, so this is not classified as an ultra-processed food under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.