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Yes — Pringles Hot Smokin BBQ Ribs Flavour is ultra-processed.
The ingredient list includes industrial additives and refined ingredients such as maltodextrin, fructose, flavourings, colourings (e.g., annatto, caramel), yeast extract, and smoked salt, which are characteristic of ultra-processed foods according to the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Sainsbury tortillas
Sainsbury's
Not UPF
Fruit & Nut Mix
Aldi
Not UPF
Notenmix Mélange de Noix ongebrand - non grillé
Alesto Selection, Alesto
Not UPF
Walnusskerne naturbelassen
Alesto
Not UPF
PROPERCHIPS Sea Salt Lentil Chips
Proper
Not UPF
Noix de cajou & cranberries
Alesto
Not UPF
Tortilla Nachips Original
Old El Paso
Not UPF
Nut & fruit mix classic
Alesto, Lidl
Not UPF
Seabrook sea salt
Seabrook
Not UPF
Original Salted Peanuts
KP
Not UPF
Yes — Pringles Hot Smokin BBQ Ribs Flavour by Pringles is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list includes industrial additives and refined ingredients such as maltodextrin, fructose, flavourings, colourings (e.g., annatto, caramel), yeast extract, and smoked salt, which are characteristic of ultra-processed foods according to the NOVA classification.
Nomi flags one ingredient in Pringles Hot Smokin BBQ Ribs Flavour as an ultra-processed marker: maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.