ASDA

Crumpets

Barcode 5054070456064

Scanned 14 times by Nomi users

Yes — Crumpets is ultra-processed.

The ingredient list includes potassium sorbate, a preservative additive, and diphosphates, which are industrial additives. The presence of these ultra-processed additives classifies the product as ultra-processed (UPF) under NOVA.

Ingredients

1 ultra-processed marker

OK

fortified wheat flour (wheat flour)

Wheat flour that has been enriched with vitamins and minerals (e.g., iron, B vitamins).
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
OK

thiamin (b1)

A water-soluble B vitamin (vitamin B1) essential for carbohydrate metabolism and nervous system function.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

raising agents (diphosphates, sodium carbonates)

Common baking raising agents using phosphate salts and carbonates to release carbon dioxide in doughs and batters.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

preservative (potassium sorbate)

A chemical preservative used to inhibit mold, yeast and bacterial growth in foods; can be a concern for those with sensitivities or allergies.

Common questions about Crumpets

Is Crumpets ultra-processed?

Yes — Crumpets by ASDA is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list includes potassium sorbate, a preservative additive, and diphosphates, which are industrial additives. The presence of these ultra-processed additives classifies the product as ultra-processed (UPF) under NOVA.

Which ingredients in Crumpets are ultra-processed?

Nomi flags one ingredient in Crumpets as an ultra-processed marker: preservative (potassium sorbate). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.