Asda

ASDA Choco Hoops

Barcode 5054781527527

Scanned 20 times by Nomi users

Yes — ASDA Choco Hoops is ultra-processed.

The product is classified as ultra-processed because it contains maltodextrin and flavouring, which are industrially processed additives according to the NOVA criteria. Other ingredients like fortified wheat flour, sugar, cocoa powder, salt, and added vitamins/minerals are not UPF by themselves, but the presence of maltodextrin and flavouring makes the overall product UPF.

Ingredients

2 ultra-processed markers

OK

fortified wheat flour and wheat flour blend (78%) [wholegrain wheat flour (75%)
OK

fortified wheat flour (wheat flour)

Wheat flour that has been enriched with vitamins and minerals (e.g., iron, B vitamins).
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
OK

thiamin (b1)]]
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

fat-reduced cocoa powder (5%)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

vitamin and mineral mix [niacin (b3)
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

vitamin d]

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Common questions about ASDA Choco Hoops

Is ASDA Choco Hoops ultra-processed?

Yes — ASDA Choco Hoops by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains maltodextrin and flavouring, which are industrially processed additives according to the NOVA criteria. Other ingredients like fortified wheat flour, sugar, cocoa powder, salt, and added vitamins/minerals are not UPF by themselves, but the presence of maltodextrin and flavouring makes the overall product UPF.

Which ingredients in ASDA Choco Hoops are ultra-processed?

Nomi flags 2 ingredients in ASDA Choco Hoops as ultra-processed markers: maltodextrin, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.