Yes — ASDA Choco Hoops is ultra-processed.
Not a great choice for everyday.
Chocolate Hoops is classified as ultra-processed because it contains maltodextrin and flavouring, which are industrially processed UPF ingredients. The fortified wheat flour, sugar, cocoa powder, salt, vitamins, and minerals do not independently make it UPF, but maltodextrin and flavouring are sufficient for the classification.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Oat
Vemondo, Lidl
Not UPF
Brown Rice
Tesco
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Plenish barista oat
Plenish
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Jordans Natural Muesli
Jordans
Not UPF
Swiss Style Muesli
Crownfield
Not UPF
Tesco Organic Porridge Oats 750G
Tesco
Not UPF
Yes — ASDA Choco Hoops by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Chocolate Hoops is classified as ultra-processed because it contains maltodextrin and flavouring, which are industrially processed UPF ingredients. The fortified wheat flour, sugar, cocoa powder, salt, vitamins, and minerals do not independently make it UPF, but maltodextrin and flavouring are sufficient for the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.