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Yes — High Fibre Bran. Tesco. is ultra-processed.
The cereal contains barley malt extract, which is an industrially processed flavoring ingredient. Under NOVA, the presence of such an extract is enough to classify the product as ultra-processed, even though the rest of the ingredients are mostly basic foods and added vitamins/minerals.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Yes — High Fibre Bran. Tesco. by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains barley malt extract, which is an industrially processed flavoring ingredient. Under NOVA, the presence of such an extract is enough to classify the product as ultra-processed, even though the rest of the ingredients are mostly basic foods and added vitamins/minerals.
Nomi flags one ingredient in High Fibre Bran. Tesco. as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
