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High Bran by Asda
Asda

High Bran

Barcode 5057172086573
Scanned  40  times by Nomi users
Ultra-Processed Food (UPF)

Yes — High Bran is ultra-processed.

Classified as ultra-processed because it contains barley malt extract, which is an industrially processed flavoring/extract ingredient according to NOVA-style guidance.

Ingredients

1 ultra-processed marker
  • OK
    wheat bran
    A high-fiber cereal byproduct from wheat processing commonly used as an ingredient for fortification or as a cereal additive.
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    vitamin and mineral mix [iron
  • OK
    pantothenic acid (b5)
    Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
  • OK
    vitamin b12
    A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
  • OK
    niacin (vitamin b3)
    An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
  • OK
    thiamin (vitamin b1)
    A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
  • OK
    vitamin d
    Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
  • OK
    folic acid
    A B vitamin (B9) used for fortification of foods and dietary supplements.
  • OK
    vitamin b6 (pyridoxine)
    Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
  • OK
    riboflavin (b2)]. allergy advice! for allergens
  • OK
    including cereals containing gluten
  • OK
    see ingredients in bold. may also contain peanuts
  • OK
    nuts
    A basic, whole-food ingredient consisting of kernels from various tree or bush species (e.g., almonds, walnuts, cashews). Rich in fats and protein.
  • OK
    milk and oats. no artificial colours
  • OK
    flavours or hydrogenated fat

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about High Bran

Is High Bran ultra-processed?

Yes — High Bran by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract, which is an industrially processed flavoring/extract ingredient according to NOVA-style guidance.

Which ingredients in High Bran are ultra-processed?

Nomi flags one ingredient in High Bran as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to High Bran?

Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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