Kellogg's

Kelloggs Milk Chocolate Krave 410g

Barcode 5059319015279

Scanned 25 times by Nomi users

Yes — Kelloggs Milk Chocolate Krave 410g is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including glucose syrup (an industrially refined sugar), palm oil (a highly processed refined oil), emulsifier (soy lecithin), and added colourings and antioxidants. These industrial formulations and additives classify the product as ultra-processed.

Ingredients

1 ultra-processed marker

OK

urmixed cereal pillows containing a milk chocolate flavoured filling
OK

fortified with vitamins. ingredients: cereal flours (55%) (wheat, oat, rice)
OK

filling with milk chocolate(sugar, vegetable oils(sunflower, rapeseed, palm), milk chocolate (9%) {sugar, cocoa mass, milk whey powder, milk fat, whole milk powder, cocoa butter)
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

fat-reduced cocoa powder

Cocoa powder from which most of the fat (cocoa butter) has been removed; used to add cocoa flavor with lower fat content.
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

emulsifier (soy lecithin)
OK

citric acid

A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

colours(annatto norbixin, carotenes)
OK

antioxidants(ascorbyl palmitate, alpha tocopherol)
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

vitamin b12. for allergens see ingredients highlighted in bold. may contain gluten from other cereals
OK

nuts best before see top

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Kelloggs Milk Chocolate Krave 410g

Is Kelloggs Milk Chocolate Krave 410g ultra-processed?

Yes — Kelloggs Milk Chocolate Krave 410g by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including glucose syrup (an industrially refined sugar), palm oil (a highly processed refined oil), emulsifier (soy lecithin), and added colourings and antioxidants. These industrial formulations and additives classify the product as ultra-processed.

Which ingredients in Kelloggs Milk Chocolate Krave 410g are ultra-processed?

Nomi flags one ingredient in Kelloggs Milk Chocolate Krave 410g as an ultra-processed marker: glucose syrup. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.