Kelloggs

Krave

Barcode 5059319022550

Scanned 20 times by Nomi users

Yes — Krave is ultra-processed.

The product contains several ultra-processed ingredients according to NOVA, including industrially processed ingredients and additives such as vegetable oils (rapeseed, certified sustainable palm) in varying proportions, glucose syrup, emulsifier (soya lecithin), flavouring, and barley malt extract. These indicate it is an industrial formulation rather than a minimally processed food.

Ingredients

5 ultra-processed markers

OK

wheat

A staple cereal grain used in foods; a basic ingredient in flour, bread, and many products.
OK

oat

A whole grain cereal used as a basic, minimally processed ingredient in cereals, baking, and foods.
OK

rice

A basic staple grain consumed worldwide, used in a wide range of dishes.
UPF

vegetable oils (rapeseed and certified sustainable palm) in varying proportions

A blended vegetable oil mixture containing rapeseed (canola) oil and palm oil. Palm oil is highly processed, which makes the blend qualify as UPF under NOVA rules.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

milk whey powder

Powdered whey derived from milk used as a dairy ingredient.
OK

milk powder

Dehydrated milk product used as a dairy ingredient; can be used to add dairy solids.
OK

cocoa powder

Powdered product derived from roasted cocoa beans, typically unsweetened and used for flavoring and color in baking and desserts.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
UPF

Emulsifier (Soya Lecithin)

Soya lecithin is a natural emulsifier derived from soybeans, used to improve the texture and shelf life of food products.
OK

chicory root fibre

Dietary fibre derived from chicory roots (inulin or inulin-like fibre).
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

vitamins (niacin, riboflavin, vitamin b6, thiamin, folic acid, vitamin b12)

A mixture of fortification vitamins used to enrich foods; these are nutrients rather than a single food, commonly added in fortified products.
OK

tocopherol-rich extract antioxidant

A tocopherol-rich extract marketed as an antioxidant, typically derived from vitamin E sources to protect fats and oils from oxidation. It is used as a food additive or ingredient for its antioxidant properties.

Swap it for something less processed

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Common questions about Krave

Is Krave ultra-processed?

Yes — Krave by Kelloggs is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients according to NOVA, including industrially processed ingredients and additives such as vegetable oils (rapeseed, certified sustainable palm) in varying proportions, glucose syrup, emulsifier (soya lecithin), flavouring, and barley malt extract. These indicate it is an industrial formulation rather than a minimally processed food.

Which ingredients in Krave are ultra-processed?

Nomi flags 5 ingredients in Krave as ultra-processed markers: vegetable oils (rapeseed and certified sustainable palm) in varying proportions, glucose syrup, Barley Malt Extract, Emulsifier (Soya Lecithin), flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.