Yes — Crunchy Nut is ultra-processed.
The product is classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer, making it a UPF according to the given NOVA-based rules. Other ingredients like maize, sugar, peanuts, honey, molasses, salt, and added vitamins/minerals are not UPF on their own, but the presence of malt extract is sufficient for the whole product to be considered ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Organic Oat drink
Plenish
Not UPF
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Yes — Crunchy Nut by Kellogg’s is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer, making it a UPF according to the given NOVA-based rules. Other ingredients like maize, sugar, peanuts, honey, molasses, salt, and added vitamins/minerals are not UPF on their own, but the presence of malt extract is sufficient for the whole product to be considered ultra-processed.
Nomi flags one ingredient in Crunchy Nut as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Corn Flakes by M&S. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.