Yes — Salt & Vinegar flavoured rice cakes is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and formulations. These include flavouring, maltodextrin (an industrially produced refined carbohydrate), and emulsifier (acacia gum). Such additives are characteristic of ultra-processed foods in the NOVA system, going beyond basic culinary ingredients like rice, oils, salt, and sugar.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
Apple rice cakes
mamia
Not UPF
Kallo apple and cinnamon wholegrain low fat rice and corn cakes
Kallo
Not UPF
Lightly Salted Rice Cakes
Tesco
Not UPF
SAVOUR BAKES MULTIGRAIN RICE CAKES 28 CALORIES PER
Savour Bakes
Not UPF
Rice Snacks
Asda
Not UPF
Lightly Salted Low Fat Corn Cakes
Kallø
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Lemon & Poppy Seed Oat Bars
Deliciously Ella
Not UPF
Yes — Salt & Vinegar flavoured rice cakes by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and formulations. These include flavouring, maltodextrin (an industrially produced refined carbohydrate), and emulsifier (acacia gum). Such additives are characteristic of ultra-processed foods in the NOVA system, going beyond basic culinary ingredients like rice, oils, salt, and sugar.
Nomi flags 2 ingredients in Salt & Vinegar flavoured rice cakes as ultra-processed markers: flavouring, maltodextrin. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Aldi Slightly Salted Rice Cake by Aldi, lightly salted Rice Cakes by lidl, Kallo apple and cinnamon wholegrain low fat rice and corn cakes by Kallo. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.