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Yes — Peach & Banana Fruity Bakes is ultra-processed.
Classified as ultra-processed because the ingredient list includes industrial flavourings: natural peach flavouring and natural banana flavouring, which are extracted/isolated additives according to NOVA guidelines. Other ingredients (whole wheat flour, fruit, apple juice concentrate, sunflower oil, rice flour, bicarbonate of soda, thiamin) are not UPF on their own but the presence of flavourings makes the final product UPF.
Yes — Peach & Banana Fruity Bakes by Kiddylicious is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial flavourings: natural peach flavouring and natural banana flavouring, which are extracted/isolated additives according to NOVA guidelines. Other ingredients (whole wheat flour, fruit, apple juice concentrate, sunflower oil, rice flour, bicarbonate of soda, thiamin) are not UPF on their own but the presence of flavourings makes the final product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.