No — Veggie Straws is not ultra-processed.
The ingredient list consists only of basic ingredients (potato starch, dried potato, vegetable powders, salt, turmeric, and rapeseed oil) with no industrial additives, refined syrups, artificial sweeteners, flavourings, or emulsifiers, so it is not classified as ultra-processed under the given NOVA-based rules.
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No — Veggie Straws by Kiddylicious is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list consists only of basic ingredients (potato starch, dried potato, vegetable powders, salt, turmeric, and rapeseed oil) with no industrial additives, refined syrups, artificial sweeteners, flavourings, or emulsifiers, so it is not classified as ultra-processed under the given NOVA-based rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.