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Yes — Sea salt and black pepper crisps is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains yeast extract and natural flavouring, which are industrially produced additives used for flavor enhancement. According to the NOVA system and the provided rules, the presence of these ingredients is sufficient to make the product UPF, even though the base ingredients (potatoes, sunflower oil, sea salt, pepper, sugar) are not ultra-processed on their own.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Tortilla chips
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Mixed Nuts
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Vegetable chips
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Not UPF
Walkers Ready Salted Crisps 6pk
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Not UPF
Lentil Chips - Sea Salt Flavour
Eat Real
Not UPF
Lightly Salted Potato Chips
Kettle
Not UPF
Proper Corn Sea Salted Popcorn
Proper
Not UPF
Corn Smoked BBQ Crunchy Corn
Love Corn
Not UPF
Salted Popcorn
Propercorn,John West
Not UPF
Unsalted Roasted Nuts
KP
Not UPF
Yes — Sea salt and black pepper crisps by Tyrrell’s is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains yeast extract and natural flavouring, which are industrially produced additives used for flavor enhancement. According to the NOVA system and the provided rules, the presence of these ingredients is sufficient to make the product UPF, even though the base ingredients (potatoes, sunflower oil, sea salt, pepper, sugar) are not ultra-processed on their own.
Nomi flags 2 ingredients in Sea salt and black pepper crisps as ultra-processed markers: yeast extract, natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Seabrook sea salt by Seabrook, Lightly Salted Potato chips by Kettle, Ready Salted Crisps by Tesco Finest. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.