Nomi
UPF Food Scanner
Know what’s really in your food
Get the free app
Yes — Rhubarb is ultra-processed.
Classified as ultra-processed (UPF) because the ingredient list includes 'natural flavouring', which is an industrially produced flavour additive according to NOVA-style criteria, even though the base is just juices and sparkling water. Ascorbic acid (antioxidant) is acceptable, but the presence of natural flavouring makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Carbonated Natural Mineral Water
Nestlé, San Pellegrino
Not UPF
Blueberry & Blackcurrant Cordial
Belvoir Farm
Not UPF
Innocent smoothie for kids
Innocent
Not UPF
Spring Water
Kirkland Signature
Not UPF
100% Apple Juice
Appletiser
Not UPF
Dried Mango
Alesto
Not UPF
Americano Intense Instant Coffee with Finely Ground Beans
Nescafé Azera
Not UPF
Super Smoothie Energise
Innocent
Not UPF
Alkoholfrei
Erdinger
Not UPF
Organic hot chocolate
Green and blacks
Not UPF
Yes — Rhubarb by Cawston Press Rhubarb is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed (UPF) because the ingredient list includes 'natural flavouring', which is an industrially produced flavour additive according to NOVA-style criteria, even though the base is just juices and sparkling water. Ascorbic acid (antioxidant) is acceptable, but the presence of natural flavouring makes the overall product UPF.
Nomi has reviewed similar products that are not ultra-processed, including Apple, ,Raspberry and Rhubarb Juice by M&S Eat Well, Apple Raspberry & Rhubarb Juice 1 Litre by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning
Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
