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Yes — Naked Bar Blueberry is ultra-processed.
The product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste and is classified as an ultra-processed ingredient in the NOVA system.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Dark chocolate 75%
Marks & Spencer
Not UPF
80% Dark Chocolate
Sainsbury's
Not UPF
Classic Wholegrain Rice
Worldwide Foods
Not UPF
Love, Corn (Sea Salt)
Love Corn
Not UPF
Wholegrain Basmati & Wild Rice
Tilda
Not UPF
Dark chocolate
Moser Roth
Not UPF
Hazelnut, Pecan & Maple Oat Bars
deliciously ella
Not UPF
Milk Single Origin Chocolate
Waitrose
Not UPF
Quinoa red & white
Merchant Gourmet
Not UPF
Intense Dark Chocolate 85% Cocoa Solids
Marks & Spencer
Not UPF
Yes — Naked Bar Blueberry by Naked is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste and is classified as an ultra-processed ingredient in the NOVA system.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.