Yes — Naked Bar Blueberry is ultra-processed.
The product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste and is classified as an ultra-processed ingredient in the NOVA system.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Peanut Butter Oat Bars
Deliciously Ella
Not UPF
single origin milk chocolate
Marks & Spencer
Not UPF
Absolute black dark chocolate
Montezuma's
Not UPF
Dark chocolate 75%
Marks & Spencer
Not UPF
80% Dark Chocolate
Sainsbury's
Not UPF
Love, Corn (Sea Salt)
Love Corn
Not UPF
Classic Wholegrain Rice
Worldwide Foods
Not UPF
Wholegrain Basmati & Wild Rice
Tilda
Not UPF
Dark chocolate
Moser Roth
Not UPF
Hazelnut, Pecan & Maple Oat Bars
deliciously ella
Not UPF
Yes — Naked Bar Blueberry by Naked is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste and is classified as an ultra-processed ingredient in the NOVA system.
Nomi flags one ingredient in Naked Bar Blueberry as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Cashew Cookie Fruit & Nut Bar by nakd. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.