Yes — Blueberry Muffin Myrtilles is ultra-processed.
The product contains the ingredient "arômes naturels" (natural flavouring), which is considered an ultra-processed additive in the NOVA system. Even though the base ingredients (dates, raisins, nuts, frozen blueberries) are minimally processed, the presence of industrial flavourings makes the overall product ultra-processed (UPF).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Proper corn sea salt
Proper
Not UPF
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Sweet & Salty Popped Crisps
Popworks
Not UPF
Anglesey sea salt crisps
Pipers
Not UPF
Sea salt lentil chips
proper
Not UPF
Yes — Blueberry Muffin Myrtilles by nakd is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains the ingredient "arômes naturels" (natural flavouring), which is considered an ultra-processed additive in the NOVA system. Even though the base ingredients (dates, raisins, nuts, frozen blueberries) are minimally processed, the presence of industrial flavourings makes the overall product ultra-processed (UPF).
Nomi flags one ingredient in Blueberry Muffin Myrtilles as an ultra-processed marker: natural flavors. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Cashew Cookie Raw Fruit & Nut WholefoodBars by Nakd, Fruit and Nutbar by Eat Natural, Cashew Crush Raw Fruit & Nut Bars by Alesto. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.