Nature’s Store

Milk Chocolate Rice Cake

Barcode 5060112548024

Yes — Milk Chocolate Rice Cake is ultra-processed.

The product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including anhydrous milk fat, flavouring, and emulsifiers (soya lecithin, polyglycerol polyricinoleate). These ingredients are characteristic of NOVA Group 4 ultra-processed foods.

Ingredients

2 ultra-processed markers

OK

milk chocolate (59%) [sugar
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
UPF

Anhydrous Milk Fat

Anhydrous milk fat is the fat derived from milk with the water and non-fat solids removed.
OK

emulsifiers (soya lecithin, polyglycerol polyricinoleate)
UPF

flavouring

Flavoring agents used to impart taste; typically additives or extracts in foods.
OK

brown rice (25%)
OK

white rice

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Milk Chocolate Rice Cake

Is Milk Chocolate Rice Cake ultra-processed?

Yes — Milk Chocolate Rice Cake by Nature’s Store is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including anhydrous milk fat, flavouring, and emulsifiers (soya lecithin, polyglycerol polyricinoleate). These ingredients are characteristic of NOVA Group 4 ultra-processed foods.

Which ingredients in Milk Chocolate Rice Cake are ultra-processed?

Nomi flags 2 ingredients in Milk Chocolate Rice Cake as ultra-processed markers: Anhydrous Milk Fat, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.