Urban Fruit

Urban Fruit Dried Strawberries

Barcode 5060139430012

Scanned 37 times by Nomi users

No — Urban Fruit Dried Strawberries is not ultra-processed.

The ingredients are dried strawberries, apple juice concentrate, citric acid, and sunflower oil. These are minimally processed or basic culinary ingredients without industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, or industrially refined syrups. Citric acid is a basic food acidulant and is not treated as an ultra-processing marker in this framework, and apple juice concentrate is a concentrated juice rather than an industrial sugar like glucose syrup or maltodextrin. Therefore, this product is not classified as ultra-processed under the given NOVA-inspired rules.

Ingredients

1 ultra-processed marker

OK

dried strawberries (49.5%)
OK

apple juice concentrate (49.5%)
UPF

citric acid

A sour-tasting organic acid used as an acidulant and preservative in foods. Commonly added in small amounts to adjust acidity.
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.

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Common questions about Urban Fruit Dried Strawberries

Is Urban Fruit Dried Strawberries ultra-processed?

No — Urban Fruit Dried Strawberries by Urban Fruit is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are dried strawberries, apple juice concentrate, citric acid, and sunflower oil. These are minimally processed or basic culinary ingredients without industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, or industrially refined syrups. Citric acid is a basic food acidulant and is not treated as an ultra-processing marker in this framework, and apple juice concentrate is a concentrated juice rather than an industrial sugar like glucose syrup or maltodextrin. Therefore, this product is not classified as ultra-processed under the given NOVA-inspired rules.

Which ingredients in Urban Fruit Dried Strawberries are ultra-processed?

Nomi flags one ingredient in Urban Fruit Dried Strawberries as an ultra-processed marker: citric acid. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.