Yes — Fuel is ultra-processed.
The product contains several ultra-processed ingredients/additives according to NOVA, including glucose syrup, fructose syrup, dextrose, emulsifier, natural flavouring, and caramelised sugar syrup. These are industrially processed sugars, emulsifiers, and flavouring agents, so the overall product is classified as ultra-processed (UPF).
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Yes — Fuel by Granola is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including glucose syrup, fructose syrup, dextrose, emulsifier, natural flavouring, and caramelised sugar syrup. These are industrially processed sugars, emulsifiers, and flavouring agents, so the overall product is classified as ultra-processed (UPF).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.