Yes — 65% Passion Fruit Chocolate is ultra-processed.
A flavour additive makes this unsuitable as a minimally processed chocolate.
This chocolate is classified as ultra-processed because it contains natural flavouring, an extracted flavour additive used to create or enhance taste. The sunflower oil is a basic culinary oil and does not independently make the product ultra-processed. Cane sugar, whole cane sugar, cocoa mass, cocoa butter, turmeric, vanilla pods, and citric acid are not UPF under the specified criteria.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Apple Rice Cakes
Tesco
Not UPF
Centres Pistachio
Ombar
Not UPF
Dark Chocolate Date Bar
M&S Food
Not UPF
Booja-Booja Vegan Chocolate Truffles
Booja-Booja
Not UPF
White Choc
Ombar
Not UPF
Chocolate Wonders, Salted Caramel
Booja Booja
Not UPF
Cocoa Dusted Peanuts
Manilife
Not UPF
DARK CHOCOLATE & ALMOND DATE BAR
M&S FOOD
Not UPF
Dark Chocolate Raspberry Dusted Almonds
Holland & Barrett
Not UPF
Yes — 65% Passion Fruit Chocolate by Chocolate and Love is ultra-processed, so it counts as a UPF (ultra-processed food). This chocolate is classified as ultra-processed because it contains natural flavouring, an extracted flavour additive used to create or enhance taste. The sunflower oil is a basic culinary oil and does not independently make the product ultra-processed. Cane sugar, whole cane sugar, cocoa mass, cocoa butter, turmeric, vanilla pods, and citric acid are not UPF under the specified criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.