Yes — Activia yogurt is ultra-processed.
The product is classified as ultra-processed because the ingredient list includes industrial additives and formulations: tapioca starch (isolated refined starch used as a texturizer) and stabiliser pectin, as well as added natural flavourings. These extracted/isolated additives and flavourings go beyond basic culinary ingredients and fit NOVA’s criteria for ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Creamy Greek Natural Yogurt
Milbona
Not UPF
Graham's Gold Smooth
Graham's
Not UPF
Greek style natural yoghurt
Brooklea
Not UPF
Creme Fraiche
Tesco
Not UPF
Tesco Greek Style Yoghurt 4 X
Tesco
Not UPF
Morrisons authentic Greek yogurt
Morrison's The Best, Morrisons
Not UPF
12 free range British eggs
Sainsbury's,by sainsbury's
Not UPF
6 Free Range British Eggs Large
Sainsbury's
Not UPF
Greek Style Fat Free Natural Yogurt
Brooklea
Not UPF
50% Less Fat Crème Fraîche
Tesco
Not UPF
Yes — Activia yogurt by Activia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the ingredient list includes industrial additives and formulations: tapioca starch (isolated refined starch used as a texturizer) and stabiliser pectin, as well as added natural flavourings. These extracted/isolated additives and flavourings go beyond basic culinary ingredients and fit NOVA’s criteria for ultra-processed foods.
Nomi has reviewed similar products that are not ultra-processed, including Greek Style Honey Yoghurt by Longly Farm, Longley farm black cherry yoghurt by Longly Farm, Raspberry Yogurt by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.