Activia

Strawberry Kefir

Barcode 5060360507897

Scanned 11 times by Nomi users

Yes — Strawberry Kefir is ultra-processed.

The product is classified as ultra-processed (UPF) because it contains several industrial ingredients and additives. Specifically, modified starch, natural flavourings, black carrot juice concentrate, and concentrated carrot juice are all considered UPF ingredients under the NOVA system and the given rules. These additives and processed concentrates go beyond basic culinary ingredients and indicate industrial formulation, so the whole product is UPF even though it also contains minimally processed ingredients like milk, cream, sugar, and strawberry purée.

Ingredients

4 ultra-processed markers

OK

skim milk

Low-fat milk from which the fat portion has been removed; a basic dairy ingredient used as a beverage or in cooking.
OK

cream (milk)

Dairy cream made from milk, a basic culinary ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

strawberry purée (1%)

A fruit purée made from strawberries, with 1% added purée or dilution—likely used as a flavoring or base.
UPF

modified starch

Starch that has been chemically or physically modified to alter its thickening, texture, or stability properties; commonly used as a thickener or stabilizer in processed foods.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
UPF

black carrot juice concentrate

Concentrated juice derived from black carrots, a pigmented variety of carrot (Daucus carota) rich in anthocyanins, typically used for flavoring and color.
UPF

carrot juice concentrate

Juice concentrated from carrots, used as a flavoring or base for soups, sauces, and vegetarian dishes.
OK

lemon juice concentrate

Lemon juice that has been concentrated by removing water; used as a souring agent or flavoring in foods.
OK

live yogurt and kefir cultures

Live cultures used for fermentation in yogurt/kefir products (probiotic bacteria).
OK

and yeasts *contains 16 strains of live cultures including: bifidobacterium lactis lactobacillus bulgaricus

Yeast and bacteria cultures used for fermentation. The wording suggests a blend of probiotic cultures often found in yogurt/kefir products.
OK

streptococcus thermophilus and lactobacillus spp.

A mixed culture of lactic acid bacteria used as starter cultures in dairy fermentation (e.g., yogurt). Provides acidification and probiotic benefits.
OK

lactococcus lactis

A lactic acid bacterium commonly used as a starter culture in dairy and fermentation, essential for cheese production and yogurt fermentation.
OK

lactobacillus rhamnosus

A probiotic lactic acid bacterium used in dietary supplements and fortified foods; note about allergen labeling usually specifies probiotic strain information.

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Common questions about Strawberry Kefir

Is Strawberry Kefir ultra-processed?

Yes — Strawberry Kefir by Activia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because it contains several industrial ingredients and additives. Specifically, modified starch, natural flavourings, black carrot juice concentrate, and concentrated carrot juice are all considered UPF ingredients under the NOVA system and the given rules. These additives and processed concentrates go beyond basic culinary ingredients and indicate industrial formulation, so the whole product is UPF even though it also contains minimally processed ingredients like milk, cream, sugar, and strawberry purée.

Which ingredients in Strawberry Kefir are ultra-processed?

Nomi flags 4 ingredients in Strawberry Kefir as ultra-processed markers: modified starch, natural flavourings, black carrot juice concentrate, carrot juice concentrate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.