Emily

Rainbow roots veg crisps

Barcode 5060379650119

Scanned 6 times by Nomi users

No — Rainbow roots veg crisps is not ultra-processed.

The ingredient list is valid and contains only root vegetables (sweet potato, carrot, beetroot), rice bran oil, and sea salt. These are basic culinary ingredients with no industrial additives, refined syrups, flavorings, emulsifiers, or other markers of ultra-processing under NOVA. Therefore this product is not classified as ultra-processed.

Ingredients

No ultra-processed markers

OK

root vegetables (sweet potato, carrot and beetroot) (72.3%)
OK

rice bran oil

Traditional culinary oil pressed from rice bran; used as a cooking oil and ingredient in processed foods. Not UPF as a basic vegetable oil.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.

More in Crisps, Snacks & Nuts

See all Crisps, Snacks & Nuts →

Other crisps, snacks & nuts products Nomi has analysed ingredient by ingredient.

Common questions about Rainbow roots veg crisps

Is Rainbow roots veg crisps ultra-processed?

No — Rainbow roots veg crisps by Emily is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and contains only root vegetables (sweet potato, carrot, beetroot), rice bran oil, and sea salt. These are basic culinary ingredients with no industrial additives, refined syrups, flavorings, emulsifiers, or other markers of ultra-processing under NOVA. Therefore this product is not classified as ultra-processed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.