Yes — Nutri-Brex Gluten Free is ultra-processed.
Classified as ultra-processed because it contains golden syrup, which is typically an industrially processed inverted or partially inverted sugar syrup, considered an ultra-processed ingredient under NOVA guidelines. The presence of this additive is sufficient to classify the whole product as UPF, even though the main ingredient is whole grain sorghum and the added vitamins are not UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
Yes — Nutri-Brex Gluten Free by Nutri-brex is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains golden syrup, which is typically an industrially processed inverted or partially inverted sugar syrup, considered an ultra-processed ingredient under NOVA guidelines. The presence of this additive is sufficient to classify the whole product as UPF, even though the main ingredient is whole grain sorghum and the added vitamins are not UPF.
Nomi flags one ingredient in Nutri-Brex Gluten Free as an ultra-processed marker: golden syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Bitesize shredded wheat by Nestlé, Plain Wheats by Kellogg's, Nestle Shredded wheat 24pk by Nestlé. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.