Fruit Oat Cereal

Barcode 5060452493275

Yes — Fruit Oat Cereal is ultra-processed.

Classified as ultra-processed because it contains natural flavouring (natural strawberry flavour), which is an industrially produced flavour additive according to NOVA. Other ingredients like citric acid are allowed, but the presence of industrial flavouring makes the overall product UPF.

Ingredients

No ultra-processed markers

OK

oat flakes (gluten)
OK

raisin paste (raisins, sunflower oil)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

apple juice concentrate

Concentrated apple juice obtained by removing water; used as a sweetener or flavoring ingredient.
OK

inulin (from agave)
OK

strawberry juice concentrate
OK

beetroot juice concentrate (beetroot)
OK

juice concentrate
OK

citric acid

A naturally occurring weak organic acid used as an acidity regulator and preservative in foods and beverages.
OK

freeze-dried blueberry
OK

acerola juice concentrate
OK

natural strawberry flavour

Common questions about Fruit Oat Cereal

Is Fruit Oat Cereal ultra-processed?

Yes — Fruit Oat Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains natural flavouring (natural strawberry flavour), which is an industrially produced flavour additive according to NOVA. Other ingredients like citric acid are allowed, but the presence of industrial flavouring makes the overall product UPF.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.