Yes — Caramel Protein Flapjack is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed because it contains industrial ingredients/additives such as natural flavouring (an extracted additive used to enhance flavor), chicory fibre (isolated added fiber), soya protein isolate within soya protein crispies (industrial protein isolate), and tapioca starch used in the crispies. According to the rules, the presence of natural flavouring alone is sufficient to make this product UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Yes — Caramel Protein Flapjack by Tribe is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed because it contains industrial ingredients/additives such as natural flavouring (an extracted additive used to enhance flavor), chicory fibre (isolated added fiber), soya protein isolate within soya protein crispies (industrial protein isolate), and tapioca starch used in the crispies. According to the rules, the presence of natural flavouring alone is sufficient to make this product UPF.
Nomi flags one ingredient in Caramel Protein Flapjack as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.