Yes — Chocolate is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and formulations, including: soluble vegetable fibre (chicory, corn), medium-chain triglyceride powder (from coconut), natural flavourings, emulsifier (sunflower lecithin), thickener (gellan gum), and the artificial sweetener sucralose. According to the NOVA criteria, the presence of these types of additives and engineered ingredients used for texture, flavour, and shelf-life moves the product into the ultra-processed category, even though it also contains some minimally processed ingredients like water, pea protein, oat flour, rapeseed oil, cocoa powder, and coconut sugar. The additives and engineered ingredients dominate the processing classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Invigorate
Innocent
Not UPF
Smooth Coffee Beans
Kenco
Not UPF
Fruity Black Currants
Rocks
Not UPF
belvoir farm elderflower cordial
Belvoir
Not UPF
Juicy Oranges Whole Fruit Squash
Rocks
Not UPF
Coconut Water The Original
Vita Coco
Not UPF
Instant Coffee Gold
Bellarom, Lidl, Lidl Bellarom
Not UPF
GOLD BLEND Instant Coffee
Nescafé
Not UPF
Decaff Americano
Nescafé Azera
Not UPF
Raw Greens Virgin Smoothie
Mockingbird
Not UPF
Yes — Chocolate by Huel is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and formulations, including: soluble vegetable fibre (chicory, corn), medium-chain triglyceride powder (from coconut), natural flavourings, emulsifier (sunflower lecithin), thickener (gellan gum), and the artificial sweetener sucralose. According to the NOVA criteria, the presence of these types of additives and engineered ingredients used for texture, flavour, and shelf-life moves the product into the ultra-processed category, even though it also contains some minimally processed ingredients like water, pea protein, oat flour, rapeseed oil, cocoa powder, and coconut sugar. The additives and engineered ingredients dominate the processing classification.
Nomi flags 6 ingredients in Chocolate as ultra-processed markers: pea protein, medium-chain triglyceride powder (from coconut), vitamins, natural flavourings, sunflower lecithin, sucralose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Free Range Milk - Chocolate by Tom parker, Classic Chocolate Milk by Cocio. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.