Ella's Kitchen

crunchy veg waves

Barcode 5060503504974

Yes — crunchy veg waves is ultra-processed.

The product is classified as ultra-processed because it contains industrially processed flavoring ingredients and extracts in the organic BBQ flavour seasoning, notably yeast extract and paprika extract, which are isolated additives used to enhance flavor and color. According to the NOVA criteria and the provided rules, the presence of such industrial formulations makes the whole product a UPF, even though most base ingredients (organic pea flour, sorghum flour, vegetable oil, herbs and spices) are minimally processed.

Ingredients

No ultra-processed markers

OK

ites no artificial jus good high in stuff colourings fibre - what's inside me organic pea flour (49%)
OK

organic sorghum flour (32%)
OK

organic vegetable oil (sunflower/rapeseed) 00%
OK

organic bbq flavour seasoning (9%) (organic rice flour, organic raw cane sugar, smoked salt*, organic dried tomatoes, organic dried onions, organic dried garlic, organic dried paprika, organic dried chilli, organic yeast extract, paprika extract*) *i do not have organic certification may contain gluten
OK

milk + soya nutrition

Swap it for something less processed

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Other baby & toddler Nomi has checked — these ones aren't ultra-processed.

Common questions about crunchy veg waves

Is crunchy veg waves ultra-processed?

Yes — crunchy veg waves by Ella's Kitchen is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrially processed flavoring ingredients and extracts in the organic BBQ flavour seasoning, notably yeast extract and paprika extract, which are isolated additives used to enhance flavor and color. According to the NOVA criteria and the provided rules, the presence of such industrial formulations makes the whole product a UPF, even though most base ingredients (organic pea flour, sorghum flour, vegetable oil, herbs and spices) are minimally processed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.