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Yes — Insane Grain baked knobbly sticks, cheese flavour is ultra-processed.
This product is ultra-processed because it contains industrial flavouring additives within the cheese flavouring preparation (listed as “flavouring”), which are extracted or synthesized ingredients not used in traditional home cooking. The overall food is also a ready-to-eat savoury snack made from reconstituted flours and added oils, fitting the NOVA definition of an ultra-processed product.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Noix de cajou & cranberries
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Tortilla Nachips Original
Old El Paso
Not UPF
Nut & fruit mix classic
Alesto, Lidl
Not UPF
Seabrook sea salt
Seabrook
Not UPF
Original Salted Peanuts
KP
Not UPF
Veg crisps
TYRRELL'S
Not UPF
Ready Salted Crisps
Walkers
Not UPF
Just Snax Tortilla Chips
Sainsbury's basics
Not UPF
Ready Salted Crisps
Tesco Finest
Not UPF
Oven Baked Sweet Potato Fries
Strong Roots
Not UPF
Yes — Insane Grain baked knobbly sticks, cheese flavour by Insane Grain is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains industrial flavouring additives within the cheese flavouring preparation (listed as “flavouring”), which are extracted or synthesized ingredients not used in traditional home cooking. The overall food is also a ready-to-eat savoury snack made from reconstituted flours and added oils, fitting the NOVA definition of an ultra-processed product.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.