Yes — Strawberry Jelly is ultra-processed.
The product is ultra-processed because it contains industrial sweeteners (erythritol, steviol glycosides), a gelling agent (carrageenan), and added natural flavouring, all of which are additives typical of NOVA ultra-processed foods.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Roasted Mixed Nuts
Tesco
Not UPF
Smoked paprika potato chips
San Nicasio
Not UPF
Super cosy drinking chocolate
Clipper
Not UPF
Classic Houmous
M&S
Not UPF
Crushed Chillies
Tesco
Not UPF
LIGHTLY Salted POTATO CHIPS
Kettle
Not UPF
Torres selecta
Torres
Not UPF
Apple & cider brandy chutney
Tracklements
Not UPF
Houmous
Marks & Spencer
Not UPF
Aivar
pelagonia
Not UPF
Yes — Strawberry Jelly by Wibble is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains industrial sweeteners (erythritol, steviol glycosides), a gelling agent (carrageenan), and added natural flavouring, all of which are additives typical of NOVA ultra-processed foods.
Nomi flags one ingredient in Strawberry Jelly as an ultra-processed marker: strawberry flavoring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.