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This isn’t beef burgers by This isn't
This isn't

This isn’t beef burgers

Barcode 5060678710453
Scanned  39  times by Nomi users
Ultra-Processed Food (UPF)

Yes — This isn’t beef burgers is ultra-processed.

Product contains several ultra-processed ingredients/additives including natural flavouring, dextrin, and multiple industrial thickeners (xanthan gum, konjac, methylcellulose). Therefore it is classified as ultra-processed (NOVA 4).

Ingredients

5 ultra-processed markers
  • OK
    plant-based beef flavoured burgers made from pea protein
  • OK
    rehydrated textured pea protein
  • OK
    53%
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    shea oil
    Oil pressed from shea nuts; a basic vegetable oil used in cooking and formulation.
  • UPF
    natural flavouring
    A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
  • OK
    thickeners
  • UPF
    xanthan gum
    A microbial polysaccharide used as a thickener and stabilizer; widely used food additive.
  • OK
    konjac
  • OK
    methylcellulose
  • OK
    olive oil
    A basic culinary oil pressed from olives, used for cooking, dressing, and flavor.
  • OK
    potato starch
    A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
  • OK
    fava bean protein isolate
  • UPF
    colour (color)
    A broad category of additives used to impart or enhance color in foods. Can be artificial or natural: includes tartrazine, sunset yellow, caramel color, etc.
  • OK
    beetroot red
  • UPF
    apple extract
    A liquid or powder obtained by extracting compounds from apples, often used as a natural flavoring or aroma in foods.
  • OK
    cacao extract
  • OK
    pea fibre
    Ground pea fibers used as a dietary fiber or texture enhancer in foods.
  • UPF
    dextrin
    A carbohydrate derived from starch, often used as a thickener or binder in foods.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    iron
    Essential mineral used as a nutrient or fortifying ingredient in foods.
  • OK
    vitamin b12
    A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Meat Alternatives →

Other meat alternatives Nomi has checked — these ones aren't ultra-processed.

Common questions about This isn’t beef burgers

Is This isn’t beef burgers ultra-processed?

Yes — This isn’t beef burgers by This isn't is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains several ultra-processed ingredients/additives including natural flavouring, dextrin, and multiple industrial thickeners (xanthan gum, konjac, methylcellulose). Therefore it is classified as ultra-processed (NOVA 4).

Which ingredients in This isn’t beef burgers are ultra-processed?

Nomi flags 5 ingredients in This isn’t beef burgers as ultra-processed markers: natural flavouring, xanthan gum, colour (color), apple extract, dextrin. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to This isn’t beef burgers?

Nomi has reviewed similar products that are not ultra-processed, including ASDA Plant Based 4 Vegan Spicy Bean Burgers by Asda, Black bean cashew burgers by Biona Organic, Red lentil sun seed burger by Biona. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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