OPTIMUM NUTRITION

HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR

Barcode 5060751995401

Yes — HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including natural flavouring, stabilisers (cellulose, cellulose gum, carrageenan), and the artificial sweetener sucralose. These industrial additives used for flavouring, texture, and sweetening require classification of the product as ultra-processed (UPF).

Ingredients

3 ultra-processed markers

OK

skim milk

Low-fat milk from which the fat portion has been removed; a basic dairy ingredient used as a beverage or in cooking.
OK

milk protein concentrate
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
UPF

stabilisers: cellulose, carboxymethyl cellulose, carrageenan

A blend of food-grade stabilisers used to modify texture and viscosity in products.
UPF

sucralose

A synthetic artificial sweetener used to sweeten foods and beverages; extremely sweet, often used in low-calorie products.
OK

colour(carmine)

Common questions about HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR

Is HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR ultra-processed?

Yes — HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR by OPTIMUM NUTRITION is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including natural flavouring, stabilisers (cellulose, cellulose gum, carrageenan), and the artificial sweetener sucralose. These industrial additives used for flavouring, texture, and sweetening require classification of the product as ultra-processed (UPF).

Which ingredients in HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR are ultra-processed?

Nomi flags 3 ingredients in HIGH PROTEIN SHAKE STRAWBERRY FLAVOUR as ultra-processed markers: natural flavouring, stabilisers: cellulose, carboxymethyl cellulose, carrageenan, sucralose. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.