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Yes — Keratin Shampoo is ultra-processed.
Not applicable as food; industrial cleansing additives make it highly processed.
This is a cosmetic shampoo rather than a food product, so the NOVA food-processing classification is not directly applicable. It contains industrial cleansing and formulation ingredients, including sodium laureth sulfate, cocamidopropyl betaine, cocamide DEA, fragrance, and colorant. These are processed surfactants or additives used to create cleansing, foaming, sensory, and appearance properties; under the requested criteria, they lead to a UPF classification.
Yes — Keratin Shampoo is ultra-processed, so it counts as a UPF (ultra-processed food). This is a cosmetic shampoo rather than a food product, so the NOVA food-processing classification is not directly applicable. It contains industrial cleansing and formulation ingredients, including sodium laureth sulfate, cocamidopropyl betaine, cocamide DEA, fragrance, and colorant. These are processed surfactants or additives used to create cleansing, foaming, sensory, and appearance properties; under the requested criteria, they lead to a UPF classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.