Fruit Bran Cereal

Barcode 5063210029457

Yes — Fruit Bran Cereal is ultra-processed.

Classified as ultra-processed (UPF) because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA-based rules. Other ingredients like added vitamins and minerals, basic sugar, and salt are not themselves UPF, but the presence of barley malt extract is sufficient to classify the overall product as UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain wheat

Wholegrain wheat is a cereal grain ground with its bran and germ, providing dietary fiber and nutrients. Commonly used as a base in cereals and baked goods.
OK

sultanas (sun-dried grapes)

Sultanas are dried grapes (usually seedless varieties) used as a sweet dried fruit in cereals and snacks.
OK

wheat bran

Wheat bran is the outer layer of the wheat kernel rich in fiber and nutrients, commonly used to boost fiber content in foods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

vitamin e (tocopherol)

A fat-soluble antioxidant vitamin used as a dietary supplement and stabilizer in fats and oils.
OK

pantothenic acid (b5)

Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

pyridoxine (vitamin b6)

A water-soluble B vitamin that functions as a coenzyme in amino acid, carbohydrate, and lipid metabolism; supports energy production and nervous system health.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

cobalamin (vitamin b12)

A water-soluble B vitamin essential for red blood cell formation, neurological function, and DNA synthesis.

Common questions about Fruit Bran Cereal

Is Fruit Bran Cereal ultra-processed?

Yes — Fruit Bran Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed (UPF) because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA-based rules. Other ingredients like added vitamins and minerals, basic sugar, and salt are not themselves UPF, but the presence of barley malt extract is sufficient to classify the overall product as UPF.

Which ingredients in Fruit Bran Cereal are ultra-processed?

Nomi flags one ingredient in Fruit Bran Cereal as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.