No — Healthfullicious'ly Wake Crunch is not ultra-processed.
Based on the provided ingredients, the product does not clearly contain industrial additives or ultra-processed ingredients (e.g., artificial sweeteners, emulsifiers, flavor enhancers, refined syrups, maltodextrin, etc.). It appears to be composed mainly of nuts, dried fruit (sweetened with apple juice concentrate), grains, coconut, and vanilla extract, which fall under minimally processed or processed foods rather than ultra-processed foods, assuming “rice crispies made of rice flour” are simply puffed rice without added industrial additives.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Irish Organic Jumbo Oats
Flahavan's
Not UPF
Apple & Raisin Oat Bars
deliciously ella
Not UPF
Crunchy Oats and Dark chocolate, 2 Barres de 21 g
Nature Valley
UPF
Peanut Butter Oat Bars
Deliciously Ella
Not UPF
Cocoa Vanilla Oat Boosts
graze
UPF
NAKD PROTEIN - Cacao noisette - 45g (16x1p)
Nakd
UPF
Lemon Blueberry Oat Boosts
graze
UPF
Love, Corn (Sea Salt)
Love Corn
Not UPF
Classic Wholegrain Rice
Worldwide Foods
Not UPF
Wholegrain Basmati & Wild Rice
Tilda
Not UPF
No — Healthfullicious'ly Wake Crunch by GOE Wellness is not ultra-processed, so it is not a UPF (ultra-processed food). Based on the provided ingredients, the product does not clearly contain industrial additives or ultra-processed ingredients (e.g., artificial sweeteners, emulsifiers, flavor enhancers, refined syrups, maltodextrin, etc.). It appears to be composed mainly of nuts, dried fruit (sweetened with apple juice concentrate), grains, coconut, and vanilla extract, which fall under minimally processed or processed foods rather than ultra-processed foods, assuming “rice crispies made of rice flour” are simply puffed rice without added industrial additives.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.