Goolana

Alibi max

Barcode 5900352012605

Yes — Alibi max is ultra-processed.

Product contains multiple ultra-processed ingredients/additives according to NOVA: palm fat and palm oil (highly refined oils), glucose syrup and invert sugar syrup (industrially processed sugars), flavourings (industrial flavour additives), emulsifiers (mono- and diglycerides of fatty acids, polyglycerol polyricinoleate), humectant sorbitol, as well as malt extract/concentrate. These extracted/industrial additives classify the product as ultra-processed.

Ingredients

9 ultra-processed markers

UPF

milk chocolate

Milk chocolate is a sweet confection made from cocoa solids, milk solids, and sugar. It is a processed, ready-to-eat chocolate product typically used as a confectionery or ingredient in desserts.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
UPF

vegetable fats (palm, shea) in varying proportions

A blend of edible fats derived from vegetable sources, including palm oil and shea oil, used as a fat component in foods. These are refined oils often used in confectionery and bakery products.
UPF

whey powder (from milk) and emulsifiers/flavouring

Whey powder is a milk-derived protein powder. The addition of emulsifier (polyglycerol polyricinoleate) and flavouring indicates it is a processed ingredient often used to improve texture and taste in dairy products and confections.
OK

sugar

Granulated sugar (sucrose) used as a sweetener. Basic single-ingredient food. Not UPF.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

barley malt concentrate whey powder (from milk); whole milk powder

A mixed ingredient containing barley malt concentrate with dairy-derived powders (whey powder and whole milk powder). Used as a multi-component ingredient in processed foods.
OK

butter (from milk)

Dairy fat churned from milk, widely used as a flavor and fat source in foods.
OK

skim milk powder

A dried, finely milled form of milk with fat removed; a common dairy base used for flavor, texture, and protein in products.
UPF

humectant: sorbitol/sorbit extract (from barley)

Humectant and extract-based ingredient likely derived from barley; appears to be a processing aid/additive.
OK

starch

Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

emulsifiers and diglycerides of fatty acids; cream powder (from milk)

Cream powder derived from milk with added emulsifiers (mono- and diglycerides of fatty acids) to improve texture and mixability in dairy products.
OK

sodium carbonate (raising agent)

A basic leavening agent used in baking to produce carbon dioxide and help dough rise.

Common questions about Alibi max

Is Alibi max ultra-processed?

Yes — Alibi max by Goolana is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains multiple ultra-processed ingredients/additives according to NOVA: palm fat and palm oil (highly refined oils), glucose syrup and invert sugar syrup (industrially processed sugars), flavourings (industrial flavour additives), emulsifiers (mono- and diglycerides of fatty acids, polyglycerol polyricinoleate), humectant sorbitol, as well as malt extract/concentrate. These extracted/industrial additives classify the product as ultra-processed.

Which ingredients in Alibi max are ultra-processed?

Nomi flags 9 ingredients in Alibi max as ultra-processed markers: milk chocolate, vegetable fats (palm, shea) in varying proportions, whey powder (from milk) and emulsifiers/flavouring, palm fat, glucose syrup, invert sugar syrup, humectant: sorbitol/sorbit extract (from barley), flavourings, emulsifiers and diglycerides of fatty acids; cream powder (from milk). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.