Arla

Protein Blueberry

Barcode 6413300018028

Scanned 72 times by Nomi users

Yes — Protein Blueberry is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients/additives. In particular: natural flavouring (an extracted/industrial flavour additive explicitly identified as UPF); grape juice concentrate and blueberry puree from concentrate (industrially concentrated sugars and flavours); waxy maize starch (a refined, industrial starch used as a texture modifier); and steviol glycosides from stevia (an extracted high-intensity sweetener). These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Ingredients

4 ultra-processed markers

OK

lactose-free skyr (yogurt, milk)

A cultured dairy product similar to yogurt, made from skimmed milk with lactose removed to aid lactose intolerance compatibility.
OK

grape juice concentrate

A juice concentrate derived from grapes, used as a sweetening or flavoring ingredient; typically a single-ingredient fruit product.
OK

blueberry puree from concentrate 1.8%
OK

waxy maize starch

A starch extracted from waxy corn (maize) used as a thickening agent in foods.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
UPF

black carrot concentrate

Concentrated extract derived from black carrots, used as a colorant or flavoring concentrate.
OK

hibiscus concentrate
UPF

steviol glycosides (stevia)

A high-intensity natural sweetener extracted from Stevia rebaudiana leaves, used to sweeten foods with few or no calories.
UPF

lactase

Lactase is an enzyme that hydrolyzes lactose into glucose and galactose, commonly used in dairy processing to make lactose-free products or to aid digestion.

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Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.

Common questions about Protein Blueberry

Is Protein Blueberry ultra-processed?

Yes — Protein Blueberry by Arla is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients/additives. In particular: natural flavouring (an extracted/industrial flavour additive explicitly identified as UPF); grape juice concentrate and blueberry puree from concentrate (industrially concentrated sugars and flavours); waxy maize starch (a refined, industrial starch used as a texture modifier); and steviol glycosides from stevia (an extracted high-intensity sweetener). These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Which ingredients in Protein Blueberry are ultra-processed?

Nomi flags 4 ingredients in Protein Blueberry as ultra-processed markers: natural flavouring, black carrot concentrate, steviol glycosides (stevia), lactase. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.