Custard Pastries

Barcode 728040388260

Yes — Custard Pastries is ultra-processed.

The product contains multiple ultra-processed ingredients/additives including dextrose and glucose syrup (industrially refined sugars), palm oil (highly refined oil in margarine), emulsifiers E471 and E442, modified starch, stabilisers (including E415), glazing agent E420, flavouring, and other industrial formulations. These ingredients classify it as an ultra-processed food under NOVA.

Ingredients

7 ultra-processed markers

OK

wheat dough with added nutrients (calcium, iron, niacin, thiamin)

Wheat flour-based dough component; includes added nutrients typical of fortified flour blends.
UPF

vegetable margarine

Margarine made from palm and rapeseed oils with water, emulsifiers, modified starch and salt.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

egg

Egg, a basic animal protein ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
UPF

custard powder

A dry custard mix containing starch (often corn starch), sugar, flavor, and color agents used to prepare a custard dessert. It is a processed convenience ingredient typically made by industrial milling and blending.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

whey powder

Dairy-derived protein powder from whey, commonly used in supplements and baked goods.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
OK

dried potato

Dried form of potato used as a processed ingredient or snack base; essentially dehydrated potato.
UPF

glazing agent (e420)

A glazing agent identified as E420 (sorbitol), a sugar alcohol used as humectant and sweetener in coatings. It is a processed additive.
OK

citric acid

A common acidity regulator used to adjust acidity in foods; a white crystalline powder with a sour taste.
OK

dried egg white (egg white powder)

Powdered form of egg white used as a protein source, leavening aid, and binder in foods.
UPF

flavouring

A generic flavouring used to impart taste in foods; may be natural or artificial and can include additives.
OK

vegetable fat

A fat derived from plant sources used as a cooking fat; a basic ingredient in many foods.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
UPF

stabiliser (e415)

Xanthan gum, a common food stabiliser used to thicken products and stabilize emulsions.

Common questions about Custard Pastries

Is Custard Pastries ultra-processed?

Yes — Custard Pastries is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains multiple ultra-processed ingredients/additives including dextrose and glucose syrup (industrially refined sugars), palm oil (highly refined oil in margarine), emulsifiers E471 and E442, modified starch, stabilisers (including E415), glazing agent E420, flavouring, and other industrial formulations. These ingredients classify it as an ultra-processed food under NOVA.

Which ingredients in Custard Pastries are ultra-processed?

Nomi flags 7 ingredients in Custard Pastries as ultra-processed markers: vegetable margarine, dextrose, custard powder, glucose syrup, glazing agent (e420), flavouring, stabiliser (e415). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.