Yes — Kitkat is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and ingredients characteristic of UPFs. Specifically, refined palm and palm kernel oils (listed as vegetable fats including palm, palm kernel, shea/illipe/mango kernel/kokum gurgi/sal) are highly processed oils, and the emulsifiers sunflower lecithin and soya lecithin are industrially extracted additives. The presence of 'natural vanilla flavourings' and 'natural flavourings' also indicates added industrial flavoring agents. According to the provided criteria, any of these ingredients is sufficient to classify the product as ultra-processed.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Montezuma Splotch Butterscotch milk chocolate
Montezuma's
Not UPF
Organic Dark Chocolate Belgian Thins
Kirkland
Not UPF
Pure Fruit Paws Raspberry & Blueberry
Bear
Not UPF
Rotterdam sport e te fondente
Ritter
Not UPF
Chocolate
Waitrose
Not UPF
Cioccolato fondente 86%
ICAM, Vanini
Not UPF
Eight chocalte salted caramel Truffles
Booja Booja
Not UPF
Giant YoYo
BEAR
Not UPF
85% Cocoa robust dark chocolate
Lindt Excellence
Not UPF
Darkside Milk Chocolate 51% Cocoa
montezuma’s
Not UPF
Yes — Kitkat by Nestlé is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and ingredients characteristic of UPFs. Specifically, refined palm and palm kernel oils (listed as vegetable fats including palm, palm kernel, shea/illipe/mango kernel/kokum gurgi/sal) are highly processed oils, and the emulsifiers sunflower lecithin and soya lecithin are industrially extracted additives. The presence of 'natural vanilla flavourings' and 'natural flavourings' also indicates added industrial flavoring agents. According to the provided criteria, any of these ingredients is sufficient to classify the product as ultra-processed.
Nomi flags 5 ingredients in Kitkat as ultra-processed markers: vegetable fats blend (palm, palm kernel, shea, illipe, mango kernel, kokum gurgi, sal), lactose and whey proteins (from milk), emulsifiers: sunflower lecithin and soya lecithin, butterfat (from milk), natural flavourings. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.