Yes — Soft Bakes Golden Oats is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch, emulsifier (soya lecithins), flavouring, and dextrose, which classify it as UPF under NOVA. It also contains isomaltulose (an industrially processed sugar) and added chicory root fibre, further supporting the UPF classification.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Les Galettes de Pont-Aven
Traou Mad
Not UPF
all butter scottish shortbread fingers
Lidl
Not UPF
Cocoa & Vanilla Gruffalo Biscuits+ Months 5 x (100g)
Organix
Not UPF
KIDDYLICIOUS Fruity Bakes - Pomme - 132g (6x1p)
Kiddylicious
Not UPF
amaretti
Crosta and mollica
Not UPF
Cocoa Biscuits
Mr Organic
Not UPF
Duchy Organic Highland All Butter Shortbread Fingers
Waitrose
Not UPF
Shortbread biscuits
Island Bakery
Not UPF
Highland All Butter Shortbread Rounds
Waitrose & Partners Dutch organic
Not UPF
Cheddar Cheese Thins
Sainsbury's
Not UPF
Yes — Soft Bakes Golden Oats by Belvita is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch, emulsifier (soya lecithins), flavouring, and dextrose, which classify it as UPF under NOVA. It also contains isomaltulose (an industrially processed sugar) and added chicory root fibre, further supporting the UPF classification.
Nomi flags 5 ingredients in Soft Bakes Golden Oats as ultra-processed markers: modified starch, isomaltulose with glycerol (humectant), soy lecithin, flavouring, dextrose. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.